V Esthetic
SEO Audit & On-page

V Esthetic is a French beauty and cosmetics storefront on Shopify, focused on premium skincare: Biologique Recherche and IS Clinical, two brands with serious cult followings in the French market. The brief was specific: rank on the first page of Google for those product lines in French, and turn that visibility into sales. No redesign and no paid media: a one-time, deeply technical SEO and on-page pass.

We started with a full audit covering technical SEO, site structure, and on-page signals. Crawl coverage, index hygiene, page-speed bottlenecks, schema gaps, internal linking patterns. Default Shopify themes tend to ship bloated meta tags or leave crucial fields blank. The audit surfaced those gaps before any optimization work began, so the rewrites that followed had a defensible baseline to measure against.

French keyword research focused on buying intent rather than vanity volume. Not just 'Biologique Recherche' as a generic term. The specific product names, the questions French customers ask before buying, the long-tail variants Google was already showing low-volume traffic for. Brand pages and a focused set of product pages got rewritten meta titles and descriptions, tightened headings, restructured copy, and schema markup that pointed Google at the right products. Implementation went directly into Shopify, no separate handoff to a client dev team.

The project closed with a written roadmap: next SEO steps the client team can run on their own without an agency on retainer. Content cadence suggestions, internal linking targets, the technical maintenance items to keep an eye on. A one-time project that left them better-equipped to keep ranking after we were gone.