Supply Access
Shopify Redesign & Rebrand

Supply Access sells takeout bags to restaurants, factory direct, by the box or on subscription. The store started life as BetterBag+, a single-product shop built around one Thank You bag. The brief was a full redesign on Shopify that could carry a growing catalog: kraft paper bags as a second line, clamshell containers announced as a third.

We built on Shopify's Horizon theme and wrote our own set of Liquid sections on top of it: a hero slider shot around real counter service, a featured-products slider, a shop-by-line section, a supplier comparison table, and a bundle section with three subscription tiers. Product pages got a rebuilt buy panel with image cards for the size option and numbered buying steps, a spec grid with oversized figures in place of a plain table, and the factory video next to the production steps.

The first-order offer needed more than a discount code. The Discovery Box shows a welcome price only to guests and to customers with no previous orders, and that price follows the product everywhere it appears: product cards, the menu, the cart drawer, and search. It runs on a product metafield plus theme settings, so the client changes the offer without touching code.

Partway through the project the brand changed its name to Supply Access. We swapped the identity across the theme (inline SVG wordmark in the header and footer, the logo typeface loaded for the footer wordmark) and reworked the homepage from a single-product pitch into a catalog with lines. We also built the Journal: a blog with a redesigned post template, a sticky sidebar with a product card and early-access signup, and a vote template where customers pick the next product, with votes arriving through the contact form.