SODDY Drinks
Premium Shopify Build

SODDY Drinks engaged us to build a premium Shopify storefront from scratch for the French market. The brand positions itself as anti-soda, a healthy beverage challenger sitting in the same conceptual lane as Olipop and Poppi, tuned for European retail. DTC-first, with a scalable B2B layer for retail partners that won't need a redesign once the wholesale business comes online.

This isn't a template build. The brief is built on storytelling more than configuration: anti-soda positioning, ingredient transparency, and visual hierarchy that builds trust before it asks for the cart. The Shopify theme gets custom Liquid sections shaped around those goals: homepage as narrative, brand page as philosophy, product pages as ingredient education, B2B page as informational without the wholesale logic that Phase 1 doesn't need yet.

Tech-side: French language for Phase 1, with multilingual structure laid in for Phase 2 (the team can add EN/DE without a rebuild). Apple Pay, PayPal, and credit-card checkout. Shipping zones across France, Belgium, and Switzerland. Inflate Reviews wired in for social proof. The architecture is intentionally lean (minimal app stack, no plugin overload) so the storefront stays fast and the editorial team can publish without an agency on retainer.

Phase 1 closes with a clean DTC storefront and the B2B information layer in place. Phase 2 layers in multilingual EN/DE, retail-partner login, and wholesale ordering flows when the business is ready for them.