Healf
Shopify Redesign

ealf came to us with a Shopify storefront that was technically working (products listed, checkout functional) but doing none of the work a storefront should. Pages felt visually disconnected from the brand. Product information was buried. Imagery was inconsistent. The result was high traffic with stalled conversion, customers abandoning carts mid-flow, and a return rate that suggested the site wasn't telling people what they were actually buying.

We rebuilt the storefront end to end on Shopify with a custom Liquid theme. New design system from the typography up: type scale, spacing rules, component primitives. Section schemas designed around the editorial team that has to use them, so the homepage, collection pages, product templates, and editorial pages all share the same building blocks. Custom product templates surface ingredients, certifications, and use cases up front instead of buried under-the-fold.

Performance was treated as a design problem, not a postscript. Lazy-loaded imagery, prefetched product pages on collection hover, theme assets trimmed and split, structured data wired in. The result is a storefront that loads fast, reads honestly, and lets customers see exactly what they're buying before they buy.

The first month after launch the numbers spoke for themselves: conversion rate up 4%, total sales up 45%, total orders up 46%, returns down 41%. The drop in returns is the one we're proudest of. It's a direct measure of how much more transparent the new product pages are. Fewer disappointed customers, fewer reverse logistics, less margin lost to returns processing.