Garden Edging Online
Shopify Redesign & CRO

Garden Edging Online engaged us for a Shopify redesign, not a rebuild. The brand is a UK landscaping supplier specializing in metal garden edging, raised beds, retaining walls, and planter tubs. The existing storefront was technically functional but visually cluttered, and Instagram traffic was dropping off before reaching product pages. The brief: keep what works (the bundle structure underneath, which feeds a 3PL fulfillment system), and rework the front-end to feel premium, minimal, and outcome-focused.

The work started with theme testing (Tinker, Atelier, and Craft) to find the best architectural base before any custom Liquid was written. Once the foundation was picked, the homepage got rebuilt around the brand's actual selling point: not metal products, but the finished garden. Considered imagery, structured trust signals (Trustpilot, certifications, guarantees, before-and-after installations), and a clear visual hierarchy: three seconds to understand what's on offer, no overload.

Pricing moved off the homepage entirely. The brief was specific: homepage sells the outcome, product pages sell the spec. Product page templates were rewritten for conversion clarity, then the same patterns rolled across collections so the four pillar categories (Garden Edging, Raised Beds, Retaining Walls, Planter Tubs) all read with the same editorial discipline.

Beyond the storefront: Klarna integration for higher-value baskets, an installer-locator feature for customers who want a fitting service, and a clear Instagram-to-purchase flow optimized for mobile-first traffic. The bundle structure underneath, which feeds the client's 3PL logic, was preserved without rewriting; the work was in how bundles are presented, not how they're structured.