How the social team works.
Organic social is a content system. We build the templates, the voice, the recurring formats, and the editorial calendar that your team can keep up with, then we produce against it. Instagram, TikTok, Meta, LinkedIn: each treated on its own terms.
For paid social we sit between the marketing team and the content team. The same studio shoots the creative, edits the cutdowns, runs the placements, and reads the numbers. No agency-to-production handoff loss.
We set the system up to outlive us. Template kits in Figma, post hierarchies, hashtag and caption playbooks, performance benchmarks. So when your in-house team takes it over, they're extending a system rather than starting from scratch.
What’s in the scope.
A typical scope. Most projects pull a subset. We scope against the brief.
- 01Editorial calendar with recurring formats
- 02Post template kit in Figma your team can extend
- 03Voice guidelines and caption playbooks
- 04Asset systems sized per platform
- 05Performance benchmarks worth tracking
- 06Handoff training so the system outlives us
- TikTok
- Meta
Looking at social specifically?
Most projects start with a 30-minute call. Bring a rough brief, and we’ll come prepared.