Marketing & Growth
Performance advertising across Meta, TikTok, and Google. Lifecycle email through Klaviyo and Mailchimp. On-page SEO. Analytics set up so every sale traces back to its source. Reporting your team can read.
How the marketing team works.
Performance media on Meta, TikTok, and Google with creative built specifically for each placement. We don't run the same fifteen-second cutdown across every channel and call it cross-platform. The hook, pacing, and aspect ratio are platform-native.
Lifecycle on Klaviyo and Mailchimp: welcome flows, abandoned cart, post-purchase, win-back, browse abandonment, replenishment. Segments built off real customer behavior. Email design that matches the website rather than a separate visual language.
On the foundation side: GA4 set up properly, server-side events where they matter, conversion modelling, on-page SEO, schema markup. Reporting built in Looker Studio that the founder can read in five minutes, not a thirty-page PDF.
What’s in the scope.
A typical scope. Most projects pull a subset. We scope against the brief.
- 01Meta, TikTok, and Google paid setup with native creative per channel
- 02Klaviyo or Mailchimp lifecycle: welcome, abandoned cart, post-purchase, win-back
- 03On-page SEO and structured data
- 04GA4 with server-side events where they matter
- 05UTM and attribution conventions
- 06Looker Studio reporting the founder can read in five minutes
- Meta Ads
- TikTok Ads
- Klaviyo
- SEO
- Analytics
Recent marketing work.
A handful of projects where this team led the project or anchored the deliverable.
Looking at marketing specifically?
Most projects start with a 30-minute call. Bring a rough brief, and we’ll come prepared.