Brand & Identity
Logo, typography, color, voice, and application systems. Built so your website, social, pitch decks, and packaging all read as the same brand.
How the brand team works.
Identity is a system, not a logo. We build out the full kit: wordmark and monogram, type pairings with weight and variation rules, color with on-light and on-dark behavior, motion principles, photography direction, voice. All of it documented to the depth your team will use.
We pay particular attention to the application layer. A logo on a Behance plate is the easy part. A logo working at 24px in a nav, on a black product label, on a French Instagram story, and inside an ACF field. That's the work.
Guidelines as a living document your team keeps open. Built so the brand is still consistent six months after we leave.
What’s in the scope.
A typical scope. Most projects pull a subset. We scope against the brief.
- 01Wordmark and monogram, primary and secondary marks
- 02Type pairing with weight and variation rules
- 03Color with on-light and on-dark application logic
- 04Voice and writing principles, copy guardrails
- 05Application layer: web, social, packaging, decks
- 06Living guidelines doc, not a 90-page PDF
- Identity
- Type
- Voice
- Guidelines
Looking at brand specifically?
Most projects start with a 30-minute call. Bring a rough brief, and we’ll come prepared.