01 / Journal4 notes, more in the working file
Notes from the studio.
Process, principles, and the things we figured out the hard way. Posts on Liquid, ACF, migrations, and what we measure.
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- n.01Apr 22, 2026Process5 min read
Why we still write HTML before opening Figma
A composition argument that survives every redesign cycle: prototype in the medium, then design the polish on top.
Read - n.02Mar 18, 2026WordPress7 min read
ACF Pro field architecture: a default starting point
The skeleton we start with on every WordPress build: flexible content blocks, options pages, and the rules we use to keep the dashboard livable.
Read - n.03Feb 9, 2026Migrations8 min read
Migrating Squarespace to Shopify without losing search rankings
A redirect map, an hreflang plan, and a DNS cutover sequence: the parts of a migration that determine whether the new site arrives healthy.
Read - n.04Jan 14, 2026Marketing4 min read
What we measure, and what we don't
An argument for fewer dashboards, fewer KPIs, and a single number per channel that the founder can recall from memory.
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